Patients typically select their dentist based on proximity to their home or office. Because of this, it is generally not cost-effective for dental practices to use advertising mediums like radio or television to attract customers because these mediums charge on the basis of providing broad spectrum coverage. Whereas dental practices can benefit from these mediums, a large proportion of the people that you are in essence paying to communicate with will never use your services because they do not live or work near your practice.
Co-operative Advertising campaigns allow dental practices who are in dissimilar geographic locations to share the costs of participating in vehicles like radio or television because collectively they can service the entire geographic region covered by the advertising medium.
We are presently developing co-operative advertising programs for dental practices to cost-effectively participate in.
Stay tuned for more information.