Your Dentist initiates public awareness campaigns throughout the year in the consumer media to highlight the value of visiting the dentist and maintaining your oral health.
These campaigns seek to positively highlight and inform members of the public about specific areas of dentistry that may be of particular relevance.
The messages are apoloitical and generic in terms of product referencing and are designed to highlight oral health issues with a view to ensuring the public are reminded of the importance of keeping their mouths healthy.
Campaign #1 - 2012 - Mouthgards
Timing - Late Feburary 2012
With the winter sports season approaching, the first campaign for 2012 will commence in February and highlight the benefits of wearing a custom-laminated mouthguard fitted by a dentist.
Apart from raising awareness of the value of mouthguards, the media campaign directs consumers to the Your Dentist website to search for a dentist.
Dentists can take advantage of increased traffic to the Your Dentist website by ensuring your information is correctly listed on the website.
More details of this campaign will be posted here regularly.
Revenue from upgraded listings on the Your Dentist website fund our consumer awareness campaigns so please upgrade today!