Promotional Packages

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Dental practitioners in Australia and New Zealand continue to be spoilt for choice when it comes dental education. There is a wide variety or programs continually being offered from short courses lasting less than a day to multi-day, multi-speaker congresses to long-term post-graduate programs offered by universities. Formats vary from webinars to hands-on workshops to traditional sit-and-listen events and everything in between.

Event organisation checklist (Work in Progress)

  • Define the goals for your event. Your goals will vary depending on whether you are the presenter,
    • Remuneration in exchange for providing education.
    • To supply information in support of existing users of your products or services.
    • To introduce new products or services.
    • xx
  • What is the event about?
  • What are you trying to achieve?
  • Who is the audience?
  • Define the requirements to fulfill these goals including:
    • Who will the presenters/speakers be?
      • Do they need to be remunerated for participating?
      • Do they need to be reimbursed for travel to the event?
    • Who will develop the content/curriculum for the event?
    • How many people are likely to attend?
  • Define how you will fund the event:
    • Registration fees.
    • Sponsorships or industry participation.
    • Profits from expected product sales.
    • Other revenue sources such as government funding.
  • Define when and where the event will be staged (dates, times and locations).
  • Define where the event will be staged:
    • Hotel conference facilities
    • Exhibition centre
    • Other venue
  • xx
  • Obtain information from your speakers/presenters including:
    • A Photograph
    • Biography
    • A synopsis of the information they will present.
    • Clinical articles that can be used for promoting their
  • xx
  • xx
  • Develop promotional material for the event:
    • Logo/corporate image
    • Flyer for potential delegates
    • Brochure for potential delegates
      • Dates, times and location of the event
      • Timetable
      • xx
    • Prospectus for potential sponsors and exhibitors
    • Website
  • xx
  • How will you accept registrations
    • Registration form in your brochures
    • Online
    • xx
  • x