A perfect day for a great many dentists is to arrive at work, have their appointment book full of the work they love to do and have an infrastructure around them running like a well-oiled machine. You're working as hard as you want to and the financial rewards are rolling in, funding a nice home, regular holidays, private schools for your kids and money in the bank besides.
For some dentists, however, that dream is proving elusive. You studied hard at dental school and have attended all the right post-graduate clinical programs supporting your particular areas of interest. But somewhere in the mire of transition from simply being a great dentist to a great dental practice owner, the wheels fell off.
But take heart! Great dentists are not necessarily great at business. The key to owning a successful dental practice is actually not so much about becoming great at business as recognising that you need help to do so.
There are a plethora of service organisations in Australia today that have sprouted up in support of the skills dentists now need to bring to bear to run a successful practice.
So the real question is how do you know what you need to do and who the best people are to help you take your practice from good to great?
If you're a practice owner that feels your potential is far from being at its fullest, then we invite you to apply for a first-of-its-kind experiment on the cause and effect of all of these services being brought to bear on your practice over an intensive 6-month period. Enter the Ultimate Practice Makeover competition now and it could help give your practice the kick start it needs for you to realise your dream.
Accepting the challenge
Australia's Number 1 Google ranked dental marketer, Angus Pryor, together with a host of renowned consultants, trainers and industry experts, have joined forces to accept a challenge.
"As the publisher of Australasian Dental Practice, I've known Angus for a number of years now; I've read his articles, watched his video presentations and heard him speak at events on several occasions," said Joseph Allbeury. "But like many dentists, I'm always curious as to how much of a difference dental marketing, and indeed many of the other services that often fill the pages of this magazine, actually makes.
"So with a view to finding out once and for all, I issued Angus with a challenge! Find a dental practice in need of some TLC and fix it! To his credit, Angus accepted the challenge with fervour and the Ultimate Practice Makeover was born!
"Angus has recruited a formidable team to help with the Makeover as well as a range of products and services that will ensure the practice chosen will, as he put it, go from wallflower to sunflower.
"My final stipulation to Angus was that every second of this unique experiment must be filmed for our new Dentevents.TV dental video streaming website so every dentist can see the results as they unfold."
Entering the competition
To enter the competition to win the Ultimate Practice Makeover, you need to either make a two-minute video or a 250-word entry. Full details of what to include can be found on the website. If you win, be prepared for an amazing adventure as Angus and the Makeover Crew descend on your practice and enact a plan to take it to new heights. And remember, every step of your journey will be videoed and streamed on Dentevents.TV, so if you're shy, think twice before you apply!
The Ultimate Practice Makeover is currently valued at over $90,000 and includes everything required to completely reinvent your public image.
Angus and the Makeover Crew will create an individual road map for your future success and tailor the contents of the prize around your exact needs.
Part of this will include working on your brand identify and ensuring you have the right name for your practice, logo, colour scheme and website address.
The most tangible component of the Makeover is an update of the reception and waiting area of your practice valued at $40,000, courtesy of leading surgery design and construction company, Medifit. This will ensure your practice has a fresh, contemporary and inviting look and feel in keeping with your new brand, ready for all the new patients who will be beating a path to your door once your new marketing regime is in place.
While Angus is creating your marketing plan, Jayne Bandy from Dental Phone Excellence and Call Tracking Excellence will train your team in how to ensure every caller ends up in your dental chair for treatment. And you and your team will also receive stylish new uniforms.
You personally will receive one-on-one coaching with Dr Jesse Green, who established Savvy Dentist to support dentists to develop financial intelligence, have more time and work less, create high performance teams and master the art of patient flow.
Channel D will be installed on a TV in your waiting area to prompt patients to start conversations about treatment.
Centaur Software will provide you with Dental4Windows practice management software or $5,000 of services.
Erskine Oral Care will provide patient welcome packs whilst SpeedPix will provide software and a tablet computer to make chairside patient education easy.
Your premium listing on dentist.com.au combined with comprehensive Search Engine Optimisation will ensure patients are flocking to your brand new website.
So if your practice needs help to get to the next level and you're looking for a fun adventure, enter the Ultimate Practice Makeover before 31 July, 2021.