Australasian Dental Practice

Tuesday, 18 March, 2025

30 Sep 2010 | Australasian Dental Practice

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400+ dentists join NobleDentist

Dental Plans Marketing

Australia's fastest growing dental cover, NobleDentist, continues to go from strength to strength, with more than 400 dentists now providers.

The increase follows a rise in consumer enquiries from those looking to save on dental fees without compromising the quality of treatment.


NobleDentist founder, Dion Kramer, said demand had been so strong that the company now operated in most Australian states and membership numbers were on track to quadruple in 2010.

"In the past 12 months the number of participating dentists has tripled and we now have participating dentists in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, Sunshine Coast, Newcastle and Wollongong," Mr Kramer said.

"Membership numbers are also soaring, with the number of members joining per day almost doubling recently and numbers expected to keep growing," he said.

"These figures are testimony to the need for a quality dental plan in Australia that benefits both dentists and consumers and we aim to have participating dentists in each Australian state in the near future to satisfy this exceptional demand."

NobleDentist is based upon the dental plan concept that is highly regarded in the United States, where more than 100 million people are members. The concept is mutually beneficial as dental providers receive increased patients and consumers benefit from lower fees.

The NobleDentist process is uncomplicated as dentists receive their full payment in accordance with the NobleDentist Fee Schedule immediately after each appointment.

"The feedback we are receiving is extremely positive from all perspectives as dentists receive more patients, and patients benefit from reduced dental fees," Mr Kramer said.

As NobleDentist is not health insurance, members pay a low annual fee and are not restricted by waiting periods, annual limits and treatment exclusions, meaning increased patient numbers for dentists and better treatment acceptance.

"A key reason consumers take out extras cover is for dental care reasons and until now Australians had no quality alternative to private insurance so had tolerated rising premiums and larger gaps," Mr Kramer said.

"NobleDentist offers many of the benefits of private health insurance, without the hefty premiums and exclusions, which is excellent news for both dentists and members."

"We are delighted that the NobleDentist concept has been embraced so warmly by both dentists and the general public and I'm confident we have a very bright future ahead," Mr Kramer said.

NobleDentist is currently accepting applications from dentists wishing to become participating dentists. There is no cost to become and remain a participant of NobleDentist, and selected dentists will secure the opportunity to exclusively service their area.

"We welcome applications from quality and ethical dentists that would like to retain and attract more patients. We also look forward to working together to improve oral health in Australia," he said.

"Oral health is fundamental to overall health and quality of life and we're proud to be able to bring consumers and dentists together so that patients can receive the dental care they require."

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