Australasian Dental Practice

Thursday, 7 December, 2023

01 Jul 2009 | Australasian Dental Practice

news > Spectrum > Page 26

Borg Dental new distributor for Progeny

Borg Dental are the new exclusive distributors of Progeny x-ray equipment in Australia following the acquisition of Progeny, Inc by Midmark Corporation in March this year. The Melbourne-based equipment supplier is already the Australian distributor for Midmark's range of dental units and other products.

"We are of course excited to be able to take on the Progeny range of x-ray products exclusively," said John Borg, Managing Director of Borg Dental. "Progeny is already well-established as a leading brand in intraoral radiography in Australia and we look forward to continuing to build its brand and reputation.

"We have been distributing Progeny on a non-exclusive basis for some time so we are very familiar with the quality of the product and the imagery it delivers. We will also be appointing distributors around the country to help increase awareness and market share."

Progeny took its leading position in the market quickly, having only entered the dental market in 2002. In addition to intraoral x-ray products that include the popular Preva DC and Preva Plus intraoral x-ray units, Progeny also manufactures VisionDX digital imaging sensors, intra-oral cameras and the software used to integrate these various images into a patient's electronic record.

"This acquisition is a game-changer for both Progeny and for Midmark and offers dental customers one company with significant products and resources," said Eric Shirley, Midmark vice president and general manager, dental division. "Progeny brings the leading intraoral x-ray products and Midmark has been growing steadily in the dental industry for the last decade. In addition, Progeny's strong reputation is in line with Midmark's own values and vision."

Midmark Corporation is dedicated to helping healthcare providers deliver the most efficient patient care. The company's full line of high-quality products for the medical, dental and veterinary markets helps practices improve the patient experience while improving safety, productivity and profitability. As the healthcare industry evolves, Midmark continues to focus on developing quality products with an emphasis on listening to doctors, dentists, veterinarians and patients to determine ways to help increase the quality and efficiency of patient care. Headquartered in Versailles, Ohio, Midmark also has subsidiaries in Gardena, California; Orchard Park, New York; Glasgow, Kentucky; Tampa, Florida, Lincolnshire, Illinois and Ernee, France. For more information about Midmark, visit the company's Web site at

For more information, contact Borg Dental. Dealer inquiries are welcome.

Stream the latest dental videos...
EOFY practice health check

Upcoming Events...

Jan 08 2024
Feb 13 2024
Mar 09 2024
Mar 12 2024
Mar 13 2024
Mar 21 2024

ADX24 Sydney


Apr 16 2024

Dentists Behaving 'Very' Badly


Apr 19 2024

IDEM Singapore 2024

Singapore, SINGAPORE

May 11 2024
May 14 2024
May 24 2024
Jun 01 2024
Jun 22 2024
Sep 07 2024
Sep 14 2024
Mar 25 2025

IDS 2025

Cologne, GERMANY

May 08 2025