Dental supplies website offers huge savings

Australian dental equipment and supplies specialist, Critical Dental, has launched a new website - www.criticaldental.com.au - together with a limited free membership offer which will potentially save dentists thousands on annual consumable costs.

The website allows instant online ordering 24 hours a day, with Australia-wide shipping. As the Australian distributor for many key consumable items including GlaxoSmithKline dental products and the 'Surgery Selections' brand, Critical Dental offers unbeatable prices on Sensodyne toothpaste, hand instruments, masks and gloves, and many other frequently used surgery lines.

Critical Dental is also an authorized A-dec dealer and carries the complete range of dental units and major surgery equipment lines including quality European W&H handpieces and sterilizers, Acteon SOPRO digital X-ray equipment, Satelec scalers and Cattani compressors and suction.

To mark the website's launch, Critical Dental is offering free membership to its new Critical Club member discount scheme normally valued at $150. New Critical Club members will be rewarded with up to 40% discount off their order and ongoing discounts for the life of their membership.

Critical Dental manager, Mike O'Connell, said he had been overwhelmed by the response to the new website which has only been live for a matter of weeks. "Dentists want the convenience of 24-hour access to information without having to wait for a brochure or catalogue. We know they are busy with patients during the day and can only do their research after hours, especially when refurbishing or setting up a new practice.

"Staff are also very busy, so we decided to launch a dental supplies shopping website to make the necessary job of re-ordering day-to-day supplies easier for them. You can place an order with us any time - even 2 o'clock in the morning - and most orders will be dispatched by the next business day.

"As a special reward for both new and regular customers, we will be providing unbeatable prices on consumable items, together with fast and affordable shipping for all products available through our website.

"Of course, the website does not replace the personal and courteous service that Critical Dental is known for. If you ever need help while you're online, you can simply call the number that's clearly displayed on top of each page during office hours, and one of our friendly staff will be happy to assist you," Mr O'Connell said.

"We have also introduced an equipment information centre on the website, with details of major equipment items, including the premium line of A-dec chairs and delivery systems and the latest ancillary equipment including W&H LED handpieces, sterilizers, intraoral cameras, caries detectors, digital X-ray systems, compressors and suction.

"We can supply everything you need to modernize or even set up an entire new practice and have links with leading designers and fit-out specialists who can manage the whole process for you.

"We are very excited about our new website and Critical Club Membership offer which will allow us to provide even better service and value to our many existing customers and welcome the opportunity to be of help to new customers as well," Mr O'Connell said.