Australasian Dental Practice

Wednesday, 4 November, 2026

01 Jan 2005 | Australasian Dental Practice

news > Spectrum > Page 52

Familiar faces join Team Schein

Anita Birkin has joined Henry Schein Regional (HSR) as National Marketing Manager, bringing with her a wealth of experience from her previous role as Marketing Manager at Halas. Ms Birkin is one of the most experienced and professional marketers in the dental industry and has played a leading role in company growth over the past 16 years.


Ms Birkin was brought in following the promotion of her predecessor, Jodie Laing, out of dentistry into the newly created Business Development role with the broader Regional Group of Companies.

Lorraine Wilson has also joined team Schein as the NSW State Manager. Ms Wilson has almost two decades' of dental industry experience and a solid record in consolidating and growing sales in consumables, laboratory, and equipment.

Gail D'Alton has joined HSR's Victorian office in the newly created role of Business Development Manager. Ms D'Alton has many years' dental industry experience and a proven track record of building sales across all sectors.

"It's great to welcome such experience, customer focused managers to the team," Gordon Anderson said. "Their immense knowledge and experience in the Australian dental market will be a great asset for Team Schein long term."

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