Australasian Dental Practice

Wednesday, 19 June, 2024

01 Apr 2004 | Australasian Dental Practice

news > Spectrum > Page 36

Former Miss World promotes cosmetic dentistry

Marketing

Cosmetic Dentists of Australia (CDA) has continued its push to raise the profile of cosmetic dentistry to the public by enlisting the services of former Miss World and TV personality, Belinda Green.


Ms Green agreed to become the public face of CDA following a "smile makeover" with one of the CDA member dentists and says that it has totally changed her life.

"I have never smiled with as much confidence as I do now," Miss Green said. "Improving my smile changed my life. I did it - why don't you?"

According to CDA, Ms Green is delighted to be associated with the CDA campaign and will be used in a number of activities including appearances on daytime TV, charity events and in some advertising.

"Public Relations will play a major role in our public awareness campaign," said CDA spokesman Carl Burroughs. "Belinda is the perfect face for us. She is a beautiful person, bright, bubbly and I am over the moon that she is helping us with our campaign."

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