For just $399 a year, your phone will ring more; there will be more patients in your chair; and your revenue will increase. That's the promise the Your Dentist™ website located at www.dentist.com.au and operated by the publishers of this magazine are making.
"The internet has well and truly usurped the power of word of mouth to become the number one way for dental practices to attract new patients,"said Joseph Allbeury, publisher of online Find-A-Dentist service www.dentist.com.au and this magazine. "And without a continual stream of new patients, the continual 'leakage' of your existing patient base will erode the revenue of your practice. Therefore, the new 2015 'rules of attraction' for new patients is to ensure you have an internet presence that enables patients searching for a dentist to find you.
"The simple fact is that patients change dentists for many reasons; even your best patients, leave."
Mr Allbeury said that in the "good old days", the type of marketing dentists were allowed to do was heavily restricted. This suited the then very conservative profession well and given patients were plentiful, there was no need to try too hard anyway. Everyone made money.
"How things have now changed! Marketing for dentists is an industry all its own and it's only getting bigger," Mr Allbeury said. "Dentists are spending up big to try and increase their patient base and their revenue in what remain interesting economic times.
"However, whereas every new patient is valuable to your practice and could yield tens of thousands of dollars in treatment fees should comprehensive work be required, equally, the costs of running a practice are also high and the marketing vehicles employed must show a return.
"Hence, www.dentist.com.au offers outstanding value at just $399 a year."
Your Dentist lists every dentist and every practice in Australia for free. For $399 a year, your listing on the site is moved to the Detailed Listings section at the top of the search results page in its own suburb and often in the adjacent suburbs as well. Over 60,000 searches a month arew performed by the public looking for a dentist. Being at the top of the list results in your phone ringing more.