Gunz Dental, one of Australia's oldest and largest dental supply companies, has launched a new advertising and marketing campaign centred around the know-how of its team of sales, marketing and technical personnel.
New full page adverts that first appear in this edition of Australasian Dental Practice feature an image of a member of Gunz's team giving insight into a different segment of the company's range of specialised products under the banner of "I know dental".
"Our people are our greatest asset and the highly skilled team at Gunz Dental has been extensively trained in all the products we supply," said Trevor Martin, Managing Director of Gunz Dental. "We take great pride in not only being able to offer our customers everything from anaesthetic to Zhermack laboratory equipment, but also expertise in how to get the most from those products clinically and technically."
Mr Martin said that there's seemingly a growing trend in retailing today of all care but no responsibility when selling products and consumers are being forced to do their own research on the best product for their needs and then have to work out how to use it.
"With this new campaign, we're endeavouring to highlight that oral health professionals who do business with Gunz Dental are offered more than just great products," Mr Martin said. "Our continuing investment in training our team is an investment in the future of our business because more and more, we're finding dental practitioners are not only looking for quality products at the right price but also insight into how to get the best out of them.
"In addition, members of our field sales force regularly interact with hundreds of different practitioners within their territories so not only are they equipped with product knowledge from the manufacturer, they can also give insight into the experiences of other users including offering practical tips."
Gunz Dental represents many of the world's leading brands of dental consumables and equipment for clinical and laboratory use. In April this year, the addition of exclusive distribution of 3M ESPE's Ubistesin local anaesthetics in Australia completed their range which now covers preventative, restorative, periodontics, endodontics, orthodontics and surgery.
"Not only do we have a complete range of products but we can also offer clients choice and diversity with multiple solutions for similar problems based on practitioner preference. We are the only supplier in Australia, for instance, that can offer the three leading solutions for cordless gingival retraction, being Pierre Rolland's Expasyl; Premier Dental's Traxodent; and Ultradent's Astringident."
The company can also supply a complete practice fitout including chairs from Belmont; delivery systems from Belmont and Beaverstate; Tuttnauer autoclaves; and x-ray and cone beam imaging products from Vatech.