Australasian Dental Practice

Wednesday, 4 November, 2026

01 Nov 2006 | Australasian Dental Practice

news > Spectrum > Page 48

Guru trains the trainers in EQ chic

In September this year, Dr Dana Ackley, US Psychologist, business consultant and author of The Emotional Quotient (EQ) Leader Program, visited Prime Practice in Sydney to present a two-day workshop on consulting and coaching Emotional Intelligence (EQ) leadership skills.


Ever since Daniel Goleman popularised the concept of EQ a decade ago, many companies have become increasingly aware of the high correlation between EQ and business success. In the world of business training, it has become accepted that EQ is that critical factor; it can be measured and it can be improved.

In the context of a dental surgery, your emotional intelligence includes your ability to build rapport, show empathy and communicate effectively with patients. Most experienced dentists would agree that having exceptional clinical skills is not the only predictor for business success and that emotional intelligence plays a large part.

"Prime Practice has long recognised this growing field in business development and has committed itself to developing state of the art EQ training for its clients," said Prime Practice director Dr Michael Sernik.

Prime Practice's senior psychologist, Campbell MacBean, agrees that as one of the world's EQ luminaries, Dr Ackley was the right training source for them. He literally 'wrote the book' on EQ training.

Dr Ackley shared his considerable experience in the field of business through consulting to small to large Fortune 500 companies, healthcare organisations, US federal Government agencies and numerous dental practices. His step-by-step program has been now added to an already considerable weight of material already developed by Prime for its clients based on what psychological science knows it takes to build sustainable behavioural change.

"Prime's EQ training is part of our investment and commitment to have our consulting at the cutting edge of anything that is in the marketplace," Dr Sernik said.

"It works particularly well as a solid foundation for the advanced people skills required in our PrimeSpeak course. Dr Ackley has had extensive experience in coaching dentists, both in conjunction with the Pankey Institute and within his EQ Leader business. His EQ Leader Program complements and progresses the use of the EQi testing Prime currently uses for our clients."

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