Australasian Dental Practice

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01 Mar 2010 | Australasian Dental Practice

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IDEM Singapore 2012 proves there is thriving business in teeth

The biennial International Dental Exhibition and Meeting (IDEM) Singapore returns for its sixth edition this year, offering a breadth of opportunities for professionals in all segments of dentistry and its related fields. IDEM Singapore 2010 will be held from 16 to 18 April 2010 at the Suntec International Convention and Exhibition Centre, Singapore, with a pre-congress day on 15 April 2010.

Combining clinical and business education with a comprehensive trade exhibition, IDEM Singapore has been a cornerstone event in the dental community calendar since it was first introduced in 2000. Organized by Koelnmesse, in conjunction with the Singapore Dental Association (SDA), the 2010 edition of IDEM Singapore aims to further hone its relevance to the industry and play a greater role in accelerating the business of dental care and its related services.

For the first time this year, IDEM Singapore 2010 will feature a program targeted at dental business owners. Renowned international experts will join local well-known names in a business seminar entitled 'Let's Talk Business', where they will share their knowledge and experience on a variety of topics, from fraud prevention and medico-legal liability to the role of technology in dentistry.

The IDEM Singapore 2010 Trade Fair will feature over 350 exhibitors from more than 28 countries in an extensive showcase of the latest in clinical dentistry, dental technology and patient care. The solutions on showcase at IDEM Singapore 2010 represent every segment of the dental market from restorative, surgical, orthodontics, endodontics, periodontics and laboratory, to preventive and diagnostic. With less than a month to the show, exhibition space is already sold out and wait lists have started for 2012.

Mirroring trends in the industry, IDEM Singapore 2010 has registered a record number of manufacturers in imaging technology equipment, led by Korean imaging giant Vatech. In preventive dentistry, traditional consumer-orientated manufacturers including Colgate, GlaxoSmithKline and Johnson & Johnson are all set to showcase new developments in professionally targeted preventive dentistry and remineralisation products. Other well-known names on the exhibition floor include Italy's Silfradent who will present its new SurgyBone concentrated growth factor (CGF) bone regeneration technology and Mectron, who will showcase the latest products in its highly successful Piezosurgery range.

Stamping its relevance to the industry, the IDEM Singapore 2010 Scientific Conference will offer participants over 30 continuing professional education or CPE points. Dentists in Singapore need to acquire 35 to 70 CPE points within two years to have their certificates renewed. Presented by world-renowned dental practitioners and professionals in related fields, the IDEM Singapore 2010 scientific conference not only aims to broaden the knowledge of dental practitioners but also elevate the standard of dentistry in the region.

This year, the focus of the scientific conference is on implantology and aesthetic dentistry, a rapidly growing discipline in the dental domain of today. Fuelled by an aging population, longer life expectancy and growing affluence, implantology is an area of expertise that dentists around the world can no longer ignore.

Eighteen experts from Germany, Italy, Korea, Mexico, Switzerland and the United States will present fascinating topics ranging from patient preparation before implantology, treatment planning, implant complications and failures, as well as the latest innovative surgical techniques and breakthroughs in implant dentistry. Speakers include Dr Tomaso Vercellotti, the inventor of Piezoelectric Bone Surgery and Dr Gerard Chiche, one of the most renowned authorities on dental aesthetics and ceramics in dentistry, alongside other renowned academics from leading universities and established professionals in dentistry.

Dentists can also look forward to a rare opportunity to learn from international experts through the highly popular IDEM Singapore hands-on workshops. This year, to further enhance participants' learning, several workshops will involve the use of animal bones and human cadavers to demonstrate new dental surgery techniques, specifically in the areas of implant and prosthetic rehabilitation.

"As dental care becomes more sophisticated in the region, the biennial IDEM Singapore has grown in importance, providing the world's manufacturers and innovators from every segment in the dental trade, with a channel to launch new products and reach Asia's growing number of practitioners," said Michael Dreyer, Vice President of Koelnmesse Asia Pacific.

"IDEM Singapore 2010 provides dental practitioners with access to world-class dental education, combined with an extensive showcase of the latest in products, technologies and best practices. The successful synergy has propelled IDEM Singapore to be a focal event for the dental community in the region for the past five years," he added.

IDEM Singapore 2008 attracted 6,370 exhibition visitors from 56 countries and 1,418 conference delegates.

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