Australasian Dental Practice

Monday, 22 July, 2024

01 Jun 2004 | Australasian Dental Practice

news > Spectrum > Page 18

IDM goes corporate

Integrated Dental Marketing (IDM), originally created to help dental practices with the ever-growing need to have a properly formulated marketing plan, has launched a corporate division to help dental supply and support organisations.


According to principal Carl Burroughs, IDM's parent company, Communique Direct, has been helping the broader business community with their advertising and marketing needs for the last five years and it is this experience of advertising and marketing in the corporate world that IDM Corporate is drawing upon. "With a full suite of adverting and marketing products such as advertising campaign development, web design and marketing, e-mail and viral marketing, telemarketing, a photographic department (The Photo Shop) and direct mail services, IDM is set to be as successful in helping the dental industry as they have been in helping dental practices," he said.

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