Australasian Dental Practice

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31 Oct 2012 | Australasian Dental Practice

news > Briefs > Page 8

Invisalign launches summer campaign

Marketing

Invisalign has launched the final phase of its 2012 marketing initiatives with a national radio campaign and outdoor advertising under the theme of "Make this the summer you start smiling!".


This latest initiative is designed to help drive leads into your practice this summer. In partnership with the Austereo Network and its online properties, this is Invisalign's first nationwide radio campaign, estimated to reach over half a million women in its target audience every week. The activity will be complimented by an extensive outdoor advertising initiative featuring billboards throughout Westfield Shopping Centres and on Sydney's main roads including prime real estate at the Domestic Airport entrance. The focus will remain on driving a strong call-to-action through the free consultation offer and by celebrating the successes of happy customers to inspire others and drive new leads. This campaign will run until 31 December 2012 and will be supported by social media and direct marketing.

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