Ivoclar Vivadent and Procter & Gamble announce distribution partnership

Ivoclar Vivadent Australia and Procter & Gamble have entered into a strategic partnership which will see Ivoclar Vivadent distribute Oral-B® branded oral care products to dental professionals in Australia.

The addition of Oral-B products provides Ivoclar Vivadent an even greater range and complements its existing portfolio of high quality, professional care products on offer in the Australian market. Ivodar's existing portfolio includes the Cervitec® chlorhexidene range, Fluor Protector Fluoride range as well as the renowned OptraGate® latex-free retraction device.

Both organisations have a wealth of expertise with a combined almost three hundred years of experience in research, development and innovation at the core of everything they do.

Alex Khoury, Oral-B Brand Manager for Australia & New Zealand said: "We are very excited to extend our partnership with Ivoclar Vivadent into Australia.

"Having had an exclusive and very strong relationship with Ivoclar Vivadent in New Zealand over the past almost 15 years, we have great insight into the professionalism and capabilities this organisation has to offer.

"Oral-B takes great pride in our range of high quality, dentist-inspired oral health products and we are excited to embark on this new partnership and expand the distribution of Oral-B products to dental professionals in Australia."