Australasian Dental Practice

Saturday, 15 February, 2025

30 Sep 2010 | Australasian Dental Practice

news > People > Page 18

Ivoclar Vivadent appoints new Marketing Manager

Ivoclar Vivadent has appointed Mr Dennis Urbancic to the role of Marketing Manager.


The focus of this position is to implement the marketing strategy and activities planned for the next few years and to increase sales by maximising the organisation's product offering to customers. When inviting applications for this important role, the Ivoclar Vivadent board made a conscious decision to employ a suitably qualified person from outside the dental industry. "We were keen to introduce new ideas and knowledge," explained Peter Lobo, Executive Manager, Ivoclar Vivadent. "Dennis is an ideal fit for the job and brings with him a tremendous amount of product management experience." The board believes that Mr Urbancic will help the organisation to develop a better understanding of complex marketing fundamentals, as specialist knowledge is required to tap and harness the company's energies effectively. Mr Urbancic comes to Ivoclar Vivadent with a tertiary qualification in marketing and science and a medical/laboratory background. He hopes to improve the organisation's effectiveness in dealing with customers by focusing the sales effort to ensure that products meet and exceed customers' needs and expectations. "This is the only way we can achieve our goal of total customer satisfaction," Mr Urbancic said. "And what's good for the customer is fundamentally good for the business." Mr Urbancic is also keen to promote the advantages of dealing with an established, innovative global manufacturer and retailer. "This is definitely the starting point to achieving our vision of adding customer value to all our dealings," he said.

Stream the latest dental videos...
COVID-19 update: 27 March 2020

Upcoming Events...

Jan 01 2025
Feb 18 2025

Siberian Dental Forum 2025

Krasnoyarsk, RUSSIA

Feb 27 2025

Maximising Recall Compliance

Live Online, AUSTRALIA

Feb 28 2025
Mar 04 2025
Mar 12 2025
Mar 15 2025
Mar 18 2025

TRIOS Café Webinar - A-Z Cosmetic Workflow with TRIOS

Australia & New Zealand, AUSTRALIA

Mar 19 2025

ITI Congress Colombia

Bogota, COLOMBIA

Mar 21 2025
Mar 21 2025

ITI Congress UK & Ireland

Birmingham, UNITED KINGDOM

Mar 22 2025
Mar 24 2025
Mar 25 2025

IDS 2025

Cologne, GERMANY

Mar 29 2025
Apr 02 2025
Apr 10 2025
Apr 12 2025

ITI Congress Southern Africa

Cape Town, REPUBLIC OF SOUTH AFRICA

Apr 15 2025
Apr 15 2025
May 01 2025
May 08 2025
May 12 2025
May 22 2025

ICOMS 2025

Singapore, SINGAPORE

May 23 2025

Famdent Show Mumbai 2025

Mumbai, INDIA

May 26 2025
May 28 2025
May 30 2025
Jun 07 2025
Jun 09 2025
Jun 11 2025
Jun 21 2025
Jun 25 2025
Jun 27 2025

ICOI Asia Pacific Congress 2025

Deagu, KOREA, SOUTH

Aug 01 2025
Sep 13 2025
Sep 20 2025
Oct 16 2025

ADOHTA-DHAA 2025 National Congress

Gold Coast, AUSTRALIA

Mar 20 2026
Apr 17 2026

IDEM Singapore 2026

Singapore, SINGAPORE