New ADA dental journalism award

The ADA has created an Award for Excellence in Dental Journalism designed to encourages members of the consumer press to positively portray dentistry to the public.

"Dental decay and gum disease are the most common health conditions in Australia, yet despite this, very little is reported about it," said Robert Boyd-Boland, Chief Executive Officer of the ADA. "Public sector waiting lists across the country are far too long and some sectors of the community, such as the aged and indigenous populations, are not receiving the treatment and care they deserve.

"Through oral health promotion campaigns and by urging governments to improve policy, the ADA has taken a number of steps to promote positive oral health. We are seeking the support of the media in further alerting the public as to the issues being faced and to seek to influence responsible policy development to improve oral health delivery.

"The ADA does what it can to achieve this but it is hoped that with the influence of responsible journalism, greater success in improving oral health and its delivery to the community will follow."

The ADA's award will be in the sum of $10,000. It will be granted every second year - in the odd years - in conjunction with the ADA' Congress. The Award will be available in respect of Dental Journalism through public print, television or radio published in Australia. It will not be open to journalism through any specialist or dental specific publications.

It will be in respect of publications issued in the period of two years preceding 31 December of the even year prior to granting of the Award. The inaugural award will be granted in March 2007.

"We hope that this award encourages journalists to thoughtfully consider and responsibly report on what is a very crucial area of health but one which the ADA considers is often overlooked," he said. "Entrants should visit the Australian Dental Association website at: www.ada.org.au for more information in respect of the Award and details for entry".