New Listerine Citrus Fresh

Pfizer Consumer Healthcare has introduced new zesty Listerine Citrus Fresh Mouthwash, the first citrus-flavoured mouthrinse.

Listerine Citrus Fresh Mouthwash is clinically proven to help kill the germs that cause bad breath, reduces plaque and helps protect gums, but has a less intense taste.

According to Pfizer Consumer Healthcare Oral Care Category Manager, Nicky Denham, Listerine Citrus Fresh Mouthwash was designed to help introduce new users to the benefits of mouthrinse and offer consumers a new, less intense flavour alternative.

"While many consumers relish the powerful taste and distinct flavours of Listerine, we identified that providing a less intense variant would create an opportunity to introduce new users to the trusted Listerine brand," she said.

The addition of Listerine Citrus Fresh Mouthwash to the ever-evolving Listerine range, now provides a new option for oral health professionals recommending a mouthwash to their patients.

"Importantly, Listerine Citrus Fresh Mouthwash contains the unique combination of Listerine's four essential oils - eucalyptol, menthol, methyl salicylate and thymol - so you know it's doing the job," Ms Denham said.

"We hope the introduction of Listerine Citrus Fresh Mouthwash not only encourages more people to try Listerine, but makes it more palatable for them to use mouthwash twice daily as recommended," she concluded.

Listerine Citrus Fresh Mouthwash is now available from supermarkets and pharmacies in 250ml, 500ml and 1 litre varieties. Also available are Listerine Citrus Fresh PocketPaks, the portable oral care strips, that help kill germs for a clean mouth feeling anywhere, anytime.