Australasian Dental Practice

Sunday, 20 April, 2025

31 Mar 2022 | Australasian Dental Practice

news > Spectrum > Page 30

SDI celebrates 50 years at ADX

Celebrations and milestones

2022 marks 50 years of SDI, Australia's largest manufacturer of dental products. It's very rare and certainly unique in Australia for a dental company to record a 50-year milestone, yet SDI Limited, continues to go from strength to strength. To coincide with ADX Sydney, the company, headquartered in Melbourne, kicked off a year of celebrations with a cocktail reception at the Sydney Opera House. We caught up with CEO, Managing Director and daughter of the founder, Samantha Cheetham for a chat.


"SDI has survived because our founder and Chairman, Jeffery Cheetham, never gives up," Ms Cheetham said. "He has the determination and can-do attitude that means no challenge is impossible. Our products have gotten better and better and now deliver brilliant results with universities and evaluators globally. Our Riva glass ionomers, Luna and Aura composites and Pola tooth whitening products are recognised by many as the best in the world."

Ms Cheetham said that the key to the company's success was the early realisation that the world was their oyster.

"To expand, we had to start exporting," she said. "From Australia, that has not always been easy. We now export to over 100 countries on all continents. We're very fortunate to have long standing partnerships with many of our distributors.

"One of our first distributors, for example, was in Greece and they're still our exclusive distributor. That's a 45-year relationship. We're loyal to our customers and our teams. We have many long standing employees, several who have worked with us for over 40 years and many who have worked for more than 10, 20 and 30+ years. We value teamwork, respect, accountability, passion and innovation with all our stakeholders.

"We have 50 years of innovation, particularly with research and development of our products. Very few dental manufacturers have achieved this. We are passionate about researching and developing our own products and we're proud to say that all of our research team is in Australia and most of the manufacturing is also completed at our Melbourne HQ.

"Achieving all of this has only come with a team that is passionate about global success and proud that we are Australian."

Further celebrations will continue throughout 2022 and culminate at IDS 2023 in Cologne, Germany, where SDI is a long standing exhibitor.

Stream the latest dental videos...
Intraoral Scanning for Digital Dentures - Masterclass

Upcoming Events...

Jan 01 2025
May 01 2025
May 08 2025

PNDC 2025

Seattle, USA

May 08 2025
May 08 2025

TDA Meeting 2025

San Antonio, USA

May 12 2025
May 14 2025
May 15 2025

NCDS 2025

Myrtle Beach, USA

May 16 2025

BDA 2025

Birmingham, UNITED KINGDOM

May 20 2025

GalMED 2025

Lviv, UKRAINE

May 21 2025

Dentima Krasnodar 2025

Krasnodar, RUSSIA

May 22 2025

C.O Life Summit

Barranquilla, COLOMBIA

May 22 2025

ICOMS 2025

Singapore, SINGAPORE

May 23 2025

Famdent Show Mumbai 2025

Mumbai, INDIA

May 26 2025
May 28 2025
May 28 2025

Buldental - Bulmedica 2025

Sofia, BULGARIA

May 29 2025

CUSCO 2025

Urubamba, PERU

May 30 2025
Jun 07 2025
Jun 09 2025
Jun 10 2025

PACK EXPO Southeast 2025

Guadalajara, MEXICO

Jun 11 2025
Jun 20 2025

Scottish Dental Show 2025

Glasgow, UNITED KINGDOM

Jun 21 2025
Jun 25 2025
Jun 27 2025

ICOI Asia Pacific Congress 2025

Deagu, KOREA, SOUTH

Jul 22 2025
Aug 01 2025
Aug 07 2025
Aug 07 2025

IndoHealthcare Expo 2025

Jakarta, INDONESIA

Aug 22 2025

HKIDEAS 2025

Hong Kong, HONG KONG

Aug 28 2025

ABSO Meeting 2025

Hamilton Island, AUSTRALIA

Sep 03 2025

AAPD 2025

Kuta, INDONESIA

Sep 09 2025
Sep 11 2025

Veneers: A Comprehensive Guide

Auckland, NEW ZEALAND

Sep 12 2025
Sep 13 2025
Sep 17 2025

PharMed Cambodia 2025

Phnom Penh, CAMBODIA

Sep 19 2025
Sep 20 2025
Sep 25 2025
Sep 29 2025

PACK EXPO Las Vegas 2025

Las Vegas, USA

Oct 02 2025

IAO 2025

Padova, ITALY

Oct 02 2025

ITI Congress Brazil

Rio de Janeiro, BRAZIL

Oct 09 2025

Pragodent 2025

Prague, CZECH REPUBLIC

Oct 15 2025
Oct 16 2025
Oct 16 2025

DDS Global Congress 2025

Venice, ITALY

Oct 16 2025

ADOHTA-DHAA 2025 National Congress

Gold Coast, AUSTRALIA

Oct 24 2025
Nov 05 2025

ITI Congress Mexico

Mérida, MEXICO

Nov 06 2025
Nov 07 2025

ITI Congress Italy

Bologna, ITALY

Nov 08 2025

CDSS 2025

Singapore, SINGAPORE

Nov 14 2025

IDEC 2025

Jakarta, INDONESIA

Nov 20 2025
Nov 28 2025
Dec 05 2025

8th Dental Expo 2025

Lahore, PAKISTAN

Mar 20 2026
Apr 17 2026

IDEM Singapore 2026

Singapore, SINGAPORE

Nov 27 2026
Nov 26 2027
Nov 24 2028