Australasian Dental Practice

Wednesday, 6 November, 2024

30 Sep 2011 | Australasian Dental Practice

news > Spectrum > Page 34

Something to smile about...

Marketing Internet

Dental Bookings is Australia's first dental appointment online booking service. Launched by Australian Dentist, Dr Cherekee Duncan, the website aims to improve access for patients to dental practitioners across the country as well as providing an effective tool to attract new patients and fill appointment gaps.


With a recent upgrade to the site's search facility, patients now have more choices available and are able to define their searches by state, region, preferred date as well as health funds, helping them to find a practitioner that is best suited to their requirements.

The past four months has seen a considerable increase in the number of practitioners joining Dental Bookings, utilizing the FREE trial period and continuing on with the site.

Visits to the site have increased to over 2,500 per month. These results can be attributed to an investment into Search Engine Optimisation, Google Adwords campaigns as well as media, advertising and PR.

"We have made huge progress with our upgrades to the search function for patients as well as the redesign of the administration function for dentists. It is now possible to add and remove practitioners from the one account. The practice manager or receptionist can organise this for the entire practice. Appointments for all practitioners are managed from one calendar. It really is so simple and easy to use," Dr Duncan said.

The concept of booking online is a growing trend within Australia as consumers catch on to the ease of using the Internet for daily tasks. Feedback from patients currently using the site describe it as a convenient service, providing a very positive experience.

"The site is growing rapidly. Our research shows, high numbers of patients looking for appointments in Sydney, Melbourne and Brisbane. Join Dental Bookings today and discover how we can help you to increase your business and be part of your online marketing strategy."

Dental Bookings is great value for money when it comes to managing your online presence. There is more to being on 'the web' than just having a website. Sign-up today and trial the service for 30 days for FREE!

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