Ultimate Practice Makeover winner announced... let the fun begin!

Over the past few weeks, the judges have been busy viewing all of the entries for the Ultimate Practice Makeover - an incredible $90,000 makeover including fit out, marketing, software, consulting and much more.

The quality of entries made the judge's decision quite difficult, but in the end, there can only be one winner...

A huge congratulations to Dr Bouchra Enegd of Melbourne Dental Suite!

And now the journey begins... as the amazing team of sponsors begin to work with Bouchra and her team to dramatically transform her practice over the next 6 months.

As an integral part of the makeover, the whole journey will be captured on video and broadcast on Dentevents.TV. Readers of Australasian Dental Practice can also look forward to following the transformation of Melbourne Dental Suite over coming months as the prize is implemented.

A special thank you to our wonderful sponsors who have made this incredible opportunity possible. Bouchra's makeover package includes:

• Refresh of the waiting area and signage valued at up to $40,000;
• A full marketing review of the practice with a "SWOT" style analysis conducted by marketing guru Angus Pryor;
• A 12-month subscription to Channel D plus a TV for the reception area;
• Development of a marketing strategy for six months;
• Full branding package - logo, colours, style guide and more...
• New website and SEO package;
• Online marketing including dentist.com.au premium upgrade;
• New uniforms, patient welcome packs and more;
• Tablet with SpeedPix™ loaded for better case conversion;
• Marketing consultancy for 6 months to help the practice "stay on plan";
• Training for Dr Enegd and the whole team;
• Telephone answering training;
• Treatment presentation coaching;
• New practice management software; and
• A clear roadmap for the practice's future success.