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31 Mar 2016 | Australasian Dental Practice

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William Green Pty Ltd partners with MyRay digital imaging from Cefla

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After more than 3 decades of being locked into a single imaging supplier, William Green Pty Ltd has elected to break free from its exclusive arrangement with its previous supplier.


The company will now offer customers a wider range of imaging products from some of the world's leading imaging suppliers, selected on the criteria of the highest image quality, best product reliability, cutting edge technology, market leading specifications and best value for money.

MyRay from Italy's Cefla group was selected on this criteria, with a range of intraoral x-ray units, intraoral cameras, digital x-ray sensors, extra oral paneramic and lateral cephs as well as CBCT (3D) machines, each with specific technological innovations aimed at enhancing the in-surgery work experience.

"MyRay has decades of experience in the dental sector and understand your requirements and how your workflow will improve if they give you the right tools and create those tools by constantly focusing on your real needs," said William Green General Manager, Ryan Green. "MyRay is a worldwide name in image-assisted diagnostics, a brand that has earned the trust of dental professionals and radiologists all over the world.

"At MyRay, they believe in much more than just packing as much technology as possible into a medical device; their main goal is to make each device as effective as possible so that the end-user can immediately benefit from what the technology has to offer in terms of both performance and quality. They're proud of their creative solutions, which offer unprecedented levels of comfort and the best available technology: instruments designed for those looking for innovation, speed, design and performance.

"William Green will now back the promise of reliability form the MyRay product range and this extends far beyond the product itself to include the sound, specialised advice we provide to our customers. William Green will also continue to offer support to all customers with their existing imaging equipment regardless of brand with our 30 years of knowledge and experience in this field.

"It is a really exciting time for everyone at William Green," Mr Green said. "I have watched the excitement build as we have implemented the new range and I am sure that when you speak to our team, their passion and enthusiasm about this new range will rub off on you to.

"To stay ahead of the technology curve, we need to be able to offer our customers the most innovative products and solution on the market and this may come from a range of manufactures and our new strategy allows us to do just that."

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